Privacy Policy and AI Usage on WhatsApp

1. Introduction

The organization operating this WhatsApp communication channel (hereinafter, "the Organization") values your privacy. This policy describes how your personal data is collected, processed, and protected when you interact with our automated assistance system through WhatsApp.

2. Data Controller

The data controller for the personal data collected through this channel is the Organization that operates the WhatsApp number you are communicating with.

Technical data processing is carried out by fidu, acting as the data processor, who provides the technological infrastructure for the operation of this channel.

For any inquiries related to privacy and the processing of your personal data, please contact us at: soporte@fidulabs.com

3. Data We Collect

When you communicate through this WhatsApp channel, the following data is collected:

3.1. Data provided by the user

Mobile phone number and public WhatsApp profile name; content of messages sent voluntarily (text, audio, images, documents, and other multimedia files); and any personal data the user includes in their communications.

3.2. Automatically collected data

Technical metadata such as date, time, and delivery status of messages; and technical identifiers provided by the WhatsApp Business API platform.

4. Use of Artificial Intelligence and Purpose

We use your data to manage and respond to your communications efficiently. It is important for you to know that this channel uses Artificial Intelligence (AI) technologies to process your messages.

This means that:

a) Your messages are analyzed by algorithms to understand your intent and context.

b) Responses may be automatically generated by large language models (LLMs). Significant decisions affecting user rights are subject to human review.

c) Interactions may be used in anonymized form to improve the accuracy and quality of the service.

The specific purposes of data processing are:

Communication management: receiving, processing, and responding to inquiries, requests, and communications sent by the user.

Operational processing: assisting in workflow management, data entry into internal systems, and automation of operational processes.

Service improvement: analysis of interactions to optimize the quality of responses and user experience.

Legal compliance: when required by applicable legislation or competent authorities.

5. Sharing of Information with Third Parties

To operate this service, strictly necessary data is shared with the following technology infrastructure providers, who are contractually obligated to protect your information:

Meta Platforms, Inc. (WhatsApp): provider of the messaging platform.

fidu (Data processor): technology partner responsible for technical integration, API management, and operation of the AI system.

AI model providers: providers of the artificial intelligence models used for processing and generating responses (such as OpenAI, Anthropic, or others). These providers process data in accordance with their respective data processing agreements.

Competent authorities: when required by law or court order.

Personal data is not sold, rented, or transferred to third parties for commercial or advertising purposes.

6. Legal Basis and Security

The processing of your data is based on your express consent when initiating a conversation through this channel, and on the legitimate interest of the Organization to efficiently manage its operations and communications. Where applicable, it may also be based on compliance with legal obligations.

Technical and organizational security measures are implemented (encryption in transit and at rest, access controls, security protocols) to protect your data against unauthorized access, loss, alteration, or destruction.

7. Data Retention and User Rights

Personal data will be retained for the time necessary to fulfill the purposes described in this policy, and in any case in accordance with the periods established by applicable legislation.

In accordance with applicable data protection legislation, you have the right to:

Access, rectify, or delete your personal data from our systems.

Object to the processing of your data in the cases provided by law.

Withdraw your consent at any time by sending the word "STOP" in the chat, or by contacting us at soporte@fidulabs.com.

To exercise your data deletion rights or any other rights, please contact us at: soporte@fidulabs.com. Requests will be addressed within the timeframes established by applicable legislation.

8. Minors

This service is not intended for individuals under 18 years of age. We do not intentionally collect information from minors. If you become aware that a minor has provided personal data through this channel, please contact us so we can proceed with its deletion.

9. Changes to this Policy

The Organization reserves the right to update this policy at any time. Substantial changes will be communicated through available channels. Continued use of this WhatsApp service after an update constitutes acceptance of the new terms.

10. Applicable Law

This Privacy Policy is governed by the personal data protection laws in force in the Organization's jurisdiction, as well as by the Terms of Service of the WhatsApp Business platform.